The Art World Has Changed
We will guide you from confusion into clarity.
Professionalize Your Profile
Get Your Artwork Featured
Grow Your Art Income
The Professional Artist Institute is a global organization that promotes real world education for visual artists: painters, sculptors and fine art photographers.
We are a certified “Education and Vocational Training” organization, defined as “instruction aimed at acquiring or updating knowledge for vocational purposes”.
We are self-funded, focused on the needs of our audience (tens of thousands of artists), and provide world-class training from leading arts professionals.
Our mission is to empower visual artists to make a living with their art skills so that they can bring light to the world.
We are committed to driving continuous education through:
Whole Brain Thinking
We know that in order for art to thrive, it needs both head and heart. Our philosophy is one of empowering artists with the thinking frameworks to take control of their careers, instead of waiting to be discovered.
In the era of the Internet, there is no reason to learn from anyone but the best. We have high filters for who we bring on board.
We believe in a world of more than enough, where artists can carve out their own path without depending on hand-outs. We believe price is what you pay, but value is what you get. Artists create enormous value and we help them teach others to see what they see. This perspective of positive-sum creation of value empowers artists to charge for their services and artworks with full integrity.
Our Mission, Vision, and Core Values
Most artists have to quit because they are not able to make a living with their art.
We are on a mission to fix this.
Education systems are not educating artists to thrive - most have to quit.
To be the world’s business school for artists.
To educate artists to make a full time living so they can bring light to the world.
What’s best for the student is what’s best for everyone.
Laser Focused on One Thing
Keep the main thing the main thing, eliminate distraction.
World-class, #1, every single detail at the highest standard.
Simple is beautiful
Turn complexity into simplicity, move fast, get to the essence.
Respectful & Professional
We communicate with each other and our students impeccably.
Crystal Clear Thinking
Reason from first principles, use evidence, test and iterate.
Commit fully, find problems, solve them, get things done.
Feedback is a gift, be objective, separate relationship & facts.
Ask why and disregard who said it, in pursuit of the truth.
The world is a better place thanks to the quality of our work.
What Is Your Biggest Art Career Challenge?
Committed to make it happen?
1:1 invite-only coaching program for ambitious visual artists who are ready to hit their art business goals.
Unsure how to move forward?
Cohort-based group course taught by world-class experts on all you need to know to master the business of art.
“Do I have what it takes?”
Get the answer through these self-paced online sessions with successful artists & arts professionals.
*Are you an Arts University or Organization with special requirements?
Contact us to discuss your unique needs.
Learn from the best.
Our Art World Experts Have Been Featured In:
Sold over $25,000 in artworks over just three months.
Got gallery representation when all seemed lost.
Earned $2,950 in her first month teaching online.
Meet the Faculty
Founder & Chief Instructor
Mindset & Business Strategy for Artists
Artist-Curator & Author
Groups Shows with Artists You Admire
Gallery Owner & Author
Getting Gallery Representation
Social Media Influencer, Artist & Curator
Instagram for Your Artist Career
Elaine Grogan Luttrull
Author of "Arts & Numbers"
Multiple Income Streams for Artists
Vicki Krohn Amorose
Author of "Art-Write"
Everything you will every need to write
Head of Art Business Coaching
Lawyer for Artists
Demystifying Legal Documents for Visual Artists
Arts Outreach Lead | Kickstarter
Getting Paid For Your Art Before You Start, With Crowdfunding