In 12 months we will help you
build recurring art income,
an audience of pre-sold art buyers,
& custom collaborations
- so your most expensive art is sold for you.
Professional Artist Accelerator
4.9 (100+ ratings)
Stage
Transitioning, Mid-Career & Established Artists
The Goal
Infinitely Sustainable Art Income Tripod ™
Program Length
12 Months
Format
1 : 1 Coaching
The Quick Summary:
The Professional Artist Accelerator is a 12-month-long one on one coaching program for fine artists who are ready to level up and stabilize their art income.
This program is 100% online and consists of a custom roadmap with step-by-step training videos, unlimited 1:1 coaching with your certified art business coach, and weekly live Expert Q&As.
We created this program because people asked for ongoing implementation support and accountability. So we researched all art business coaching programs and re-designed a 10x better experience. Our student results speak for themselves.
Invitations to join are offered on a case by case basis throughout the year. The first step is to apply for a Clarity Call to see if we are a good fit. The application takes about 3 minutes to complete.
Who this course is for
Transitioning Artist
You have no time to waste, you want clear instructions to build your reputation & grow stable art income - finally becoming a full time artist.
Mid-career & Established Artist
Your results are “good”, but you want “great”. You hit a ceiling in your art income, or it is slowing down. So much is new, you are ready to get help to level up.
Our Faculty has been featured in or worked with...
Meet Your Advisors
(Because no one “guru” has all the answers)
Rosalind Davis
Artist-Curator & Author
Networking & Self-curated Group Shows
Jason Horejs
Gallery Owner & Author
Getting Gallery Representation & Successful Sales Interactions
Dina Brodsky
Social Media Influencer, Artist & Curator
Growing Your Instagram Followers for Your Artist Career
Rafael Hoekstra, Phd
Technologist
Online Workshops, Website, Email, NFTs
Extended Faculty
We invested almost $100,000 researching & commissioning step by step blueprints - so you don’t have to.
Miguel Mayher
Ex-Partnerships for Google Arts & Culture
Mindset & Business Strategy for Artists
Gigi Rosenberg
Author of "The Artist's Guide to Grant Writing"
Grant Writing & Networking
Anibal Luque
Lawyer for Artists
Demystifying Legal Documents for Visual Artists
Elaine Grogan Luttrull
Author of "Arts & Numbers"
Multiple Income Streams for Artists
Paul Dorrell
Gallerist & Author of "Living the Artist's Life"
Creative Financing: from patrons to bartering
Vicki Krohn Amorose
Author of "Art-Write: The Writing Guide for Visual Artists"
Everything You Will Ever Need to Write as an Artist
Here's how it works
Custom Coaching
The most personalized art business coaching program in the world
Interactive Custom Roadmap
Based on your goals, we create a custom step by step roadmap to achieve them. Know exactly what you need to do at the start of each week, execute with our help the brief video trainings assigned to you, and see your progress accelerate like never before.
Dedicated 1:1 Art Business Coach
You'll be working one on one with a certified Art Business Coach. Not only will they answer any question you have 5 days a week as you go through your roadmap, but they will also keep you on track and motivated with video replies. No longer a lonely journey!
Expert Live Q&A Calls
Four times a month we hold live Q&A calls with our faculty of domain experts: curators, Instagram influencers, gallery owners. We don’t move to the next student until you are fully clear. You can also pre-submit your question and watch the recorded answer at your convenience.
Full access to ALL our trainings
We give you full access to The Professional Artist MBA, The Fine Artist Summit, Money Mastery for Visual Artists, Get Paying Students Online, and Coaching Calls Vault Extended (over 100 hours of post-produced coaching Q&A calls). In other words, everything you need to succeed.
The P.A.A. Difference
Get the kind of handpicked advisory team that only celebrity artists have access to -- because there is no one "guru" that knows it all.
The Art Income Tripod ™
Tired of the boom & bust cycles of irregular art income? Our unique approach brings you stability so that you can live life on your terms.
What: Teaching or coaching online just one session weekly for min time & max $
Why: Predictable and recurring income source covers all your lifestyle costs
How: Proven website template, outreach emails & workshop offer
Where: online or in personWhat: 10x your email, Instagram followers, and exposure
Why: Get your artworks seen & sold before you even sign them - no middle person
How: Grow an audience of art buyers & offer them to own your artwork in a way that makes them feel special with the Triple Waterfall Technique.
Where: onlineWhat: get galleries, interior designers and online media selling for you
Why: they will sell your most expensive artworks and only get paid if they get results.
How: business owners who have your ideal collectors in their customer list promote your most expensive work - only getting paid if successful.
Where: online or in personNote: you can choose to implement only 2 of the 3 art income sources, but we recommend all 3.
the P.A.A. process
1. Discovery Call
10 minutes to see if we can help you. If we can't, we will direct you to some free resources to help in your next steps.
2. Clarity Call
45 minutes to clarify your goals and confirm we are the right fit to work together.
3. Custom Roadmap
1 week to create your step by step action roadmap to transform the business side of your art forever.
Curriculum
We've invested close to six figures in curating the world's most comprehensive art business trainings - so that you don't have to. If you are curious about some of the areas we cover, read on.
PART 1: Professionalize Your Profile
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Objective: Talk about your art with confidence
You’ve been creating your latest art project for more than a year and still when your family asks, “What are you working on?” you don’t know what to say. Or you serendipitously meet a curator and when they turn to you and say, “What do you do?” you’re tongue-tied.
A good introduction is a concise, compelling description of you and your latest project—and is the basis for all your marketing and connecting the world with your art. It sounds so simple! But it’s not easy. If crafting those few sentences that convey who you are and what you do hasn’t been a breeze for you, you’re not alone.
In this lively workshop, Public speaking coach and author of The Artist's Guide to Grant Writing, Gigi Rosenberg, will show you how to distill years of work on a project into a memorable hook that has many uses: virtual introductions, videos, in-person meetings, grant applications, follow-up calls with the funder, bio statements, press packets, and more.
This session answers questions like:
Additional Assets:
Breakdown:
Includes 45 minute Live implementation workshop
Objective: Perfect your professional writings
Learn how to express your work and what you stand for in writing. From polishing an artist statement you (finally!) feel strong about, to making your bio memorable, to knowing what to do with your non-art background in your resume. Let the author of the book on this topic guide you, and use her fill-in-the-blanks templates for a head start.
Includes 45 minute Live implementation workshop
Objective: Polish your artist website so that it converts into leads and sales
This module boils down 20 years of website building experience into the few principles and tactics that matter most for a visual artist -- even if you are not tech-savvy at all.
You will understand how to create the two key outcomes that matter: raising your credibility, and converting visitors into subscribers or collectors.
Through this module, you will create a clear vision for an artist website that makes both you and your work shine. You can then follow the simple steps to bring that vision to life.
When you complete this module, you'll have a fully updated professional artist website you feel proud of. You won’t be shy anymore when people ask to see your art on their phone, or when submitting applications to prestigious international calls for artists.
Everything about your website will clearly state, “I am a professional artist. Here is my work. You can buy now or join my private list.”
Includes 45 minute Live implementation workshop
PART 2: Grow Your Audience ONline
Objective: Get your first 100 email subscribers then grow into the thousands
What is the #1 channel to sell art online? It’s not social media… it’s” good old email”. Email is what people with disposable income still use every day. And it allows you to build a one-on-one relationship with your followers in their private inbox.
In this module, you will learn how to build an email list like a pro. You will stop any amateur practices you may have fallen into (which sometimes are illegal without you knowing it).
You will end this module having gained your first 100 subscribers in a week, with specific strategies to multiply your growth into the thousands of subscribers. You will also have a defined frequency that works for you to connect with your private email list that includes opportunities for them to buy your work -- while making them feel special.
Includes 45 minute Live implementation workshop
Objective: Accelerate your weekly Instagram follower growth
Would you like to 10x your Instagram following? If you have been struggling to get traction, chances are you need to change the way you are using social media.
In this module, social media influencer and artist Dina Brodsky will share what steps to follow so you can get all the benefits of Instagram as a professional artist while avoiding the pitfalls of screen addiction.
After finishing this module, you’ll know how to self-audit your Instagram profile and fix what is broken. You will receive plenty of examples of great posts whose style you can model the next time you share your work.
You will also understand the specific do’s and don’ts of what makes people stop scrolling, what makes them like and comment, and how you can best take advantage of the algorithms to maximize your exposure.
Finally, you’ll be able to harness the power of networking on Instagram and create new opportunities in your art career. This module includes a “cheat sheet” of Instagram accounts you can approach to get featured to hundreds of thousands of their followers.
Includes 45 minute Live implementation workshop
PART 3: Show Your Work OFFline
Objective: Learn how to organize successful group shows with other artists you admire
Imagine you could show your work next to artists you admire who are 10 years ahead of you in their art career. Would you say yes? This module will break down in minute detail how to make that happen instead of just hoping for a lucky break.
Artist-curator Rosalind Davis has organized more than a hundred shows. In this module, she will share with you the blueprint to go from obscurity to newspaper mentions. You’ll learn not only how to book the right venue and persuade the right artists but also how to promote the show in social media and press releases for a full house opening.
Once you finish this module, you will have full confidence to level up your artist profile and show your work alongside artists who used to intimidate you. You will stop waiting to “be discovered”. You will understand how to have gallery directors, critics, and other art professionals come to meet you instead of you knocking on their door.
Apply the 4 step formula to one problem you are facing:
Includes 45 minute Live implementation workshop
Objective: Discover how to get represented by one or more galleries that sell your work
What makes the difference between loving or hating your relationship with your gallery?
And, how do you get into a gallery in the first place?
Whether you prefer to market your own work or would rather have someone else take care of it, having the right gallery representation offers you a ticket to higher sales and recognition.
In this module, multi-gallery owner Jason Horejs, author of How to Get Into a Gallery, breaks down his strategy for finding, courting, and signing your dream galleries.
Whether you don’t have gallery representation right now or you want to expand into more galleries (maybe outside your area or even your country), you will end this module with a crystal-clear roadmap of how to find and secure new galleries that sell your work. No more excuses.
Includes 45 minute Live implementation workshop
Objective: Learn how to tie it all together into a sustainable rhythm
Do you ever feel like you are stretched in 10 directions at once? Not only do you need to make new artworks, you also have to photograph them, upload the photos to social media, ship works to customers, organize shows… and of course personal and family time! How are you supposed to stay sane?
In this module, we reveal the exact loop you have become trapped in. Then we give you the tools to get out of it and plan your roadmap for the next 12 months.
As our faculty member Jason Horejs says, “An organized artist is a prolific artist.” You will finish this module with the simplest method for staying sane, becoming prolific, and advancing fast toward your goals as an artist-- without the overwhelm. This module is a grand finale that students say “brings everything together.”
Includes 45 minute Live implementation workshop
Summary List of The Professional Artist MBA
Objective: Learn how to find, nurture, and convert art buyers into loyal collectors.
No matter where you live, there are some people who have both the disposable income and the interest to buy works of art. But how can you find them? And once you do, how can you start relationships? And finally -- how do they turn into clients and collectors?
All these questions have answers, and this masterclass will explain them in detail.
Your instructor: Jason Horejs, author of How To Sell Art & owner of Xanadu Gallery
Objective: Learn unconventional ways to get paid from your art
If you would like an engaging lesson on how to use your creativity to increase your finances, do not miss this masterclass.
You will gain insider knowledge such as:
Your instructor: Paul Dorrell, author of Living The Artist's Life & gallery owner
Objective: Learn the five steps to build an artist budget (even if you would rather not).
Whether you need to:
...you need to know how much it will cost and how to stay on track.
In this step-by-step masterclass, Elaine will explain:
Elaine has the unique ability to make budgeting for artists both easy and fun.
Your instructor: Elaine G. Luttrull, author of Arts & Numbers and founder of Minerva Financial Arts
Objective: Use your creativity to increase your finances.
Your instructor: Paul Dorrell, gallery owner & author of Living The Artist's Life
Objective: Protect yourself with the key legal documents you need as an artist
...all scary and complicated stuff.
Imagine a friendly lawyer, who specializes in working with artists, offers to chat with you and explain all you need to know -- and not more.
This is what you will get in this masterclass with artist lawyer Anibal Luque.
No matter where you live, you will be well served by avoiding the pitfalls of skipping these crucial write-ups.
NOTE: Includes ready-to-use templates for Licensing agreement, Consignment agreement, and Gallery representation agreement. We paid thousands to their expert legal firm so you don't have to.
Your instructor: Anibal A. Luque, Lawyer for Creatives, Managing Attorney at Luque PLLC
Objective: Stop doubting your pricing and apply a simple approach that works
Have you ever sold a work of art and then wondered -- did I actually make a profit?
After your hours of work, your materials, shipping, frames...
… did I actually make or lose money?
Learn how to never undersell your work again - and why the question about pricing your artwork is a false start. Instead you should be thinking: How can I make my art both accessible to cash-strapped friendly fans and attractive to wealthy collectors?
Your instructor: Miguel Mayher, Director of Education at the Professional Artist Institute, ex-partnerships for Google Arts & Culture
Objective: Take a good idea and transform it into a compelling grant proposal that can get your creative project funded.
In this lively workshop, based on Gigi’s book, The Artist's Guide to Grant Writing, Gigi demonstrates how to use the grant writing process to help you focus your career goals.
Then, she walks you step-by-step through the grant writing process including how to play the matchmaking game with potential funders, enlist a team to help craft your proposal and create a budget that makes your application irresistible.
Along the way, Gigi shares the strategies of successful grant writers and tips from funders. She teaches techniques for finding fresh language to describe a project, an editing checklist to use before you submit your application and other tips that help you stand out from the crowd.
This masterclass answers questions like:
Included:
Your instructor: Gigi Rosenberg, author of The Artist's Guide to Grant Writing
Objective: Connect with anyone in the Art World so you can open doors of opportunity
Do you ever feel like the art world is a black box you can’t seem to figure out? In this module, you will learn how to become a world-class connector online and offline -- even if you are shy or introverted.
We will share with you the mindset shift that changes your experience of social interaction from dread into curiosity.
This module contains specific examples for every situation you’ll face in your career as an artist, from show openings to random encounters. We will provide you with fill-in-the-blank templates that allow you to easily refine the messages in your own voice.
By the end of this module, you will be able to start a relationship with anyone by sending irresistible cold emails that get replies. You’ll no longer be hearing crickets when you reach out.
You will know how to follow up with people without feeling like you are pestering them. And you will have a simple system that requires minimal time and effort for keeping in touch with your growing international art network.
Your instructor: Miguel Mayher, creator of The Fine Artist Summit (30,000+ attendees)
Objective: Set the foundation for your sustainable artist journey by creating multiple sources of income so that you will never have to quit.
When you have a stable foundation that dissolves financial stress, you will sleep better at night and have more time to make art during the day.
After finishing this module, you'll have chosen at least one new income source that fits your available time and suits your strengths. You will have taken the first step toward increasing your monthly income this very month by an extra $£€ 1,000 to 3,000. You will have a renewed sense of confidence from knowing the 2 or 3 income sources in the new phase of your artist career.
Your instructor: Elaine G. Luttrull, author of Arts & Numbers and founder of Minerva Financial Arts
Objective: Earn predictable monthly income by teaching art online once a week
Would you like to know how to get paid for your hard-earned art skills every month? And what if you could do it from home or your studio in just a couple of hours per week? Now it is possible -- thanks to online workshops.
All this is answered in step-by-step, fill-in-the-blanks detail in our newest course, “Get Paying Students Online”.
Born in response to the call for help from our alumni who suddenly lost their face-to-face workshop income because of COVID-19, this blueprint is the fastest offering we have to take you from zero to your first $3,000 in 30 days.
The results have been so fast and impressive that we now recommend all our high-end private coaching clients to start with this online workshop.
Importantly, we find that artists who try to figure this out on their own most often fail or get underwhelming results, making mistakes like first announcing a class in their newsletter or social media and hearing crickets in response.
Instead, in this bonus program, you receive proven word-for-word templates that sell, in the right order to fill your online workshops.
See what some of our students are saying about their results:
Melissa filled 2 online student cohorts in just 6 weeks for ~$3,000
Carol filled her first online workshop by facilitating Drawing+Meditation
Sally made $3,000 from her first-ever online workshops offer
Beth turned her creative journaling practice into a paid online workshop
Here are the five pillars of our A B C D E formula to get paying students online:
You also get 8 coaching call video recordings from a private mastermind, where you can learn from other students progressing through the milestones as they get results by implementing our blueprint.
Multiple instructors
Objective: Learn from artists implementing this course as they are coached by our faculty.
Get over 10 hours of Q&A video recordings where you can learn from the faculty answering REAL-LIFE examples from professional artists who are implementing the advice.
Every session has been carefully edited so you can skip and play the questions and critiques that interest you.
Sample Content
Sales Conversations:
Instagram Banned Hashtags:
Here's what our students are saying
Our students aren't just satisfied, they have transformed the business side of their art..
"Best investment you'll ever make" (10K+ months)
Alex Bauwens
"Quit my weekend job"
Ash Darq
"I am my own boss" (tripled typical month income)
Lili Flore
"It's been a huge transformation"
Michael Kroetch
"One of the best decisions I've made" ($25,000 in art sales in just three months.)"
Shreya Mehta
"Advise tailored to my specific situation"
Ludovica Chamois
"Absolutely amazed at what I've achieved"
Heather Lewis
"First workshop launched and sold-out"
Lina Faroussi
"Closed $5K worth of commissions"
Anastasiya
"Recommend this to anyone who is serious"
Laura Cramer
"Art world people, not just marketers"
Mandy Bankson
"More than doubled the projected goal"
Sally Strand
"A dream come true"
Sieglinde Van Damme
"In two weeks... more than $7,000"
Marisa White
"Now, not afraid to do it"
Beth Vendryes
"No experience needed"
Carol Updegrave
"It has transformed my [art] business"
Jana Bussanich
"Results tripled my expectations"
Cliff Kearns
"Sold more artwork in 3 months than in the past 3 years"
Jan Dale
"Sold a piece 4 times the size and price intended"
Lies Goemans
"Transform your art career"
Camille Przewodek
"Now I have time to make art"
Nanette Newbry
"Selected for a solo show"
Jenny Lewis
"One of the best show sales I've ever had"
Barbara Nuss
"Successful limited edition print launch made £1500"
Kasia Clarke
"I got sales within the first week"
Atala Toy
"Pre-sold 6 before the show began and sold 21 works in total"
Julia Taylor
"First person who signed up for my art class paid in full: $1,100"
Ashwini Sadekar
"My profits are up 600% already and I'm nowhere near being finished"
Daniel Clark
"Sold 2 paintings for $3,600 at double the price"
Jack Providenti
"I paid a commission to the shop which was 25% and I still made nearly $5,000"
Joy Connell
"Teaching income alone went from $17,000 to $25,000 annually... and on target to at least double that this year ($50K+)"
Sandy McDermott
Frequently Asked Questions
To achieve a new specific result every week, expect to dedicate at least 5 hours per week.
If you can't carve out 5 hours per week then this program is not for you.
This includes times when you will be on holidays, need to rest and renew, or get distracted.
You have a year's time to go through your roadmap and achieve the transformation you want.
We want you to be successful, and the whole program is oriented toward taking step-by-step action.
The program has been designed for a global audience.
We have instructors in Asia and from Europe/UK.
Past students have come from Australia, the Netherlands, Spain, Canada, and many other countries.
Humans are humans. Artists are artists.
We give you frameworks that get results no matter where you live.
If you adjust them to your local culture, you will have an edge, but 95%+ work anywhere in the world.
No, you don’t.
We have had students who felt uncomfortable with technology but successfully followed our step-by-step workshops, lectures, and templates.
Whenever we talk about tech (such as your artist website or Instagram account), we explain it in easy terms and simplify the focus to the few critical things that matter.
That way, you can focus on just what you need to get results, and you don’t have to spend hours “figuring out” the tech.
Apply for Art Business Coaching
Note: The first step is to request & review our Program Brochure.
The second step is to submit your application.
The application takes about 10-15 minutes to complete.