The Art World Has Changed
We will guide you from confusion into clarity.
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The Professional Artist Association is a global organization that promotes real world education for visual artists: painters, sculptors and fine art photographers.
We are a certified “Education and Vocational Training” organization, defined as “instruction aimed at acquiring or updating knowledge for vocational purposes”.
We are self-funded, focused on the needs of our audience (tens of thousands of artists), and provide world-class training from leading arts professionals.
Our mission is to empower visual artists to make a living with their art skills so that they can bring light to the world.
We are committed to driving continuous education through:
Whole Brain Thinking
We know that in order for art to thrive, it needs both head and heart. Our philosophy is one of empowering artists with the thinking frameworks to take control of their careers, instead of waiting to be discovered.
World-class Advice
In the era of the Internet, there is no reason to learn from anyone but the best. We have high filters for who we bring on board.
Positive-Sum Value
We believe in a world of more than enough, where artists can carve out their own path without depending on hand-outs. We believe price is what you pay, but value is what you get. Artists create enormous value and we help them teach others to see what they see. This perspective of positive-sum creation of value empowers artists to charge for their services and artworks with full integrity.
Our Mission, Vision, and Core Values
Most artists have to quit because they are not able to make a living with their art.
We are on a mission to fix this.
Problem
Education systems are not educating artists to thrive - most have to quit.
Vision
To be the world’s business school for artists.
Mission
To educate artists to make a full time living so they can bring light to the world.
1
Student Obsessed
What’s best for the student is what’s best for everyone.
2
Laser Focused on One Thing
Keep the main thing the main thing, eliminate distraction.
3
Top Standards
World-class, #1, every single detail at the highest standard.
4
Simple is beautiful
Turn complexity into simplicity, move fast, get to the essence.
5
Respectful & Professional
We communicate with each other and our students impeccably.
6
Crystal Clear Thinking
Reason from first principles, use evidence, test and iterate.
7
Take Ownership
Commit fully, find problems, solve them, get things done.
8
Forever Improving
Feedback is a gift, be objective, separate relationship & facts.
9
Question Everything
Ask why and disregard who said it, in pursuit of the truth.
10
Build Beauty
The world is a better place thanks to the quality of our work.
What Is Your Biggest Art Career Challenge?
Professional Artist
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1:1 invite-only coaching program for ambitious artists who're ready to hit their art business goals.
12 Months
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Fellow
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Access step-by-step monthly marketing roadmaps + thousands of expert answers to grow sales.
Membership
*Are you an Arts University or Organization with special requirements?
Contact us to discuss your unique needs.
Learn from the best.
Our Art World Experts Have Been Featured In:
Sold over $25,000 in artworks over just three months.
Shreya Mehta
Got gallery representation when all seemed lost.
Steve Munro
Earned $2,950 in her first month teaching online.
Sally Strand
Meet the Faculty
Miguel Mayher
Founder & Chief Instructor
Mindset & Business Strategy for Artists
Rosalind Davis
Artist-Curator & Author of "What Thet Didn't Teach You In Art Schol"
Groups Shows with Artists You Admire
Jason Horejs
Gallery Owner & Author of "How To Sell Art"
Getting Gallery Representation
Dina Brodsky
Social Media Influencer, Artist & Curator
Instagram for Your Artist Career
Elaine Grogan Luttrull
Author of "Arts & Numbers"
Multiple Income Streams for Artists
Vicki Krohn Amorose
Author of "Art-Write"
Everything you will every need to write
Rafael Hoekstra, Phd
Technologist
Online Workshops, Website, Email, NFTs
Anibal Luque
Lawyer for Artists
Demystifying Legal Documents for Visual Artists
Gigi Rosenberg
Author of "The Artist's Guide to Grant Writing"
Grant Writing & Networking
Welcome to the decentralized world
Our headquarters is in Ireland and registered as a "vocational exempt business", defined as “instruction relating aimed at acquiring or updating knowledge for vocational purposes”.
Our team is distributed through the Americas, Europe & Asia Pacific.
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