Grow An Online Audience Of Art Buyers & Sell Your Work In Reputable Venues
Professional Artist MBA
4.9 (100+ ratings)
Stage
Emerging, Re-emerging or Transitioning Artist
The Goal
Forever-sustainable art business
Course Length
8 Weeks
Course Format
Cohort Based Course
The Quick Summary:
The Professional Artist MBA is an 8-week-long intimate workshop-style course for visual artists who are serious about making it as a professional artist, designed by a faculty of leading art professionals.
This course is 100% online and consists of short training videos and weekly implementation workshops.
To remedy the growing wave of “one stop shop marketing gurus” claiming to know it all about the Art World. We have invested years and close to six figures in producing the ultimate curriculum to flourish as an artist today.
This program offer is self-paced so it starts when you are ready! (if you enroll before the offer expires).
Who this course is for
Emerging Artist
You are an ambitious emerging artist with no time to waste, you want clear instructions to build your reputation and sell more work.
Re-Emerging Artist
You’ve had to put your art on pause for years and finally have the time again -- but so much is new, you need help to catch up (eg. technology overwhelm).
Transitioning Artist
You always dreamt of being an artist and are ready to make the jump from your current career - but you are lacking a proven step by step plan.
Our Faculty has been featured in or worked with...






Meet the Faculty
(Because no one “guru” has all the answers)

Miguel Mayher
Director of Education, Ex-Partnerships for Google Arts & Culture
Mindset & Business Strategy for Artists

Rosalind Davis
Artist-Curator & Author
Group Shows with Artists You Admire

Jason Horejs
Gallery Owner & Author
Getting Gallery Representation

Dina Brodsky
Social Media Influencer, Artist & Curator
Instagram for Your Artist Career

Gigi Rosenberg
Author of The Artist’s Guide to Grant Writing
How to talk about your art and yourself

Vicki Krohn Amorose
Author of "Art-Write"
Everything you will ever need to write
Guest Faculty

Ana Blanco
Course Facilitator & Head of Art Business Coaching
Former Director of the International Arts & Culture Group

Anibal Luque
Lawyer for Artists
Demystifying Legal Documents for Visual Artists

Ellaine Grogan Luttrull
Author of "Arts & Numbers"
Multiple Income Streams for Artists

Daniel Sharp
Former Arts Outreach Lead | Kickstarter
Getting Paid For Your Art Before You Start, With Crowdfunding

Paul Dorrell
Author of Living the Artist’s Life | Leopold Gallery
Creative Financing for Artists
Curriculum
After taking this course, you’ll be able to grow an online audience that buys your work, show your work with artists you admire, and become a gallery-represented artist. You will leave with a clear roadmap to becoming the recognized professional artist you always dreamed of being.
PART 1: Professionalize Your Profile
Click the arrows to see more details on the course
Objective: Talk about your art with confidence
You’ve been creating your latest art project for more than a year and still when your family asks, “What are you working on?” you don’t know what to say. Or you serendipitously meet a curator and when they turn to you and say, “What do you do?” you’re tongue-tied.
A good introduction is a concise, compelling description of you and your latest project—and is the basis for all your marketing and connecting the world with your art. It sounds so simple! But it’s not easy. If crafting those few sentences that convey who you are and what you do hasn’t been a breeze for you, you’re not alone.
In this lively workshop, Public speaking coach and author of The Artist's Guide to Grant Writing, Gigi Rosenberg, will show you how to distill years of work on a project into a memorable hook that has many uses: virtual introductions, videos, in-person meetings, grant applications, follow-up calls with the funder, bio statements, press packets, and more.
This session answers questions like:
Additional Assets:
Breakdown:
Includes 45 minute Live implementation workshop
Objective: Perfect your professional writings
Learn how to express your work and what you stand for in writing. From polishing an artist statement you (finally!) feel strong about, to making your bio memorable, to knowing what to do with your non-art background in your resume. Let the author of the book on this topic guide you, and use her fill-in-the-blanks templates for a head start.
Includes 45 minute Live implementation workshop
Objective: Polish your artist website so that it converts into leads and sales
This module boils down 20 years of website building experience into the few principles and tactics that matter most for a visual artist -- even if you are not tech-savvy at all.
You will understand how to create the two key outcomes that matter: raising your credibility, and converting visitors into subscribers or collectors.
Through this module, you will create a clear vision for an artist website that makes both you and your work shine. You can then follow the simple steps to bring that vision to life.
When you complete this module, you'll have a fully updated professional artist website you feel proud of. You won’t be shy anymore when people ask to see your art on their phone, or when submitting applications to prestigious international calls for artists.
Everything about your website will clearly state, “I am a professional artist. Here is my work. You can buy now or join my private list.”
Includes 45 minute Live implementation workshop
PART 2: Grow Your Audience ONline
Objective: Get your first 100 email subscribers then grow into the thousands